Set Goals to Improve the Online Presence of your Business

Improving the online presence of your business

This post is Part 1 of our Business Growth Series.

How do you plan to improve your website presence? Before entering 2014 with excitement and lots of energy, you need to think about changes you can make for the upcoming year to improve your online presence. Have you explored new tools that could have made an impact on your fourth quarter? Have you analyzed your website for improvements and changes? Yes, that is a lot to focus on, but in this post we are going to discuss your website and what to look for to help you improve your business.

Most businesses have a website but what they don’t realize is how their visitors are interacting with their website. Our #1 focus will be on your website and the functionality of its user experience, and most importantly measuring your results.

Your level of success in life is directly proportional to your level of planning and control. – Charles J. Givens
Super Self: Doubling Your Personal Effectiveness (Source: kristenpoborsky)

Why is having a responsive website important?

You may have heard the term ‘responsive’ at some point and may be wondering what it means. A responsive web site is designed so that it works and looks great in a variety of devices such as a desktop computer, tablet (i.e. iPad) or mobile phone. There is no need for a separate mobile website. A responsive website looks good in every device allowing the user to zoom in on tabs, links or images to find the information needed. Nearly eight out of 10 (78%) client-side respondents stated that their company was ‘extremely’ or ‘quite’ committed to delivering the best online user experience.       (Source: Econsultancy)

Some interesting statistics show that one-third of the total populations on earth are using the internet. 5.9 billion out of 7 billion people worldwide are mobile users. Of these mobile users, 17% use mobile devices to access the web. That’s 1.2 billion people accessing the internet on their mobile devices! By 2014, accessing the internet by mobile devices will exceed desktop internet access. That’s a 6% increase since 2012.

50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online. According to Jeffrey Veen, “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” (Source: What the heck is responsive web design?)

To start the sales process it all depends on your user’s experience with your website. You might receive a potential lead or you may have sent a new lead to your competitors. We are living a fast-paced life where many are used to an instant response like text messages, email and social media. Waiting for a website to load is not desirable. It has been shown that 40% of users will abandon a web page if it takes more than three seconds to load.

Why does my business need a Mobile Optimized Website?

Mobile usage is increasing and customers want to find information on the go with little or no hassle. 46% of mobile users report having difficulty interacting with a web page that was not optimized for mobile use. Another 44% of people complained that navigation was difficult as well.

With cell phone ownership increasing 91% among adults and a third (34%) of American ages 18 and older owning a tablet (Survey Pew Research Center Internet & American Life Project), it is a must to go mobile. (Source: Keynote)

You cannot ignore the fact that your audience is browsing and surfing the web before getting out of bed, while at work, out shopping, or for fun. If your website is mobile optimized, that proves you care about your potential clients or customers. Why? The fact that you spent time to have their online experience the best possible will show them that you care. Preparing your website to be mobile optimized will also increase traffic and revenue for your business.

Why should I use Google Analytics for my business’s website?

Google Analytics is a free tool that can be added to your website easily. It allows you to receive information that will help you make changes and future decisions in regards to your website. Google Analytics allows you to see website statistics and helps you understand how your website is performing with your audience.

When you utilize Google Analytics to assess your website’s performance, you gain access to important website statistics such as bounce rate, number of visitors, traffic sources, organic and paid keywords and most importantly your website’s conversion rate.

What is conversion?

Conversion translates to revenue and if you are not converting then it is not worth having a website. Your main goal for the year should be to convert your visitors into subscribers, fans, and paying customers. Once you know the conversion rate for your website you can focus on solving issues such as low online conversion, bounce and click through rates.  This will help you turn clicks into clients. Having these numbers will help you structure your online marketing to improve site design, process on sale flow, and content development.

It’s critical for any business to invest and budget towards a plan to create an effective strategy for this upcoming year. Having a better online presence is just can help create content for your audience base, implement call of actions, define your brand voice, or improve optimization throughout campaigns.

Now, that you have a better understanding on what to look for to improve your online presence, I want to hear from you.

What are some dilemmas you are currently experiencing with your website that you want to improve for 2014 ?


ijenti is a digital marketing agency with locations in Nashville, Atlanta and Orlando. ijenti offers several digital platforms such as web design and development, as well as marketing campaigns including SEO, SEM, PPC, and SMM. With clients spread across the United States, ijenti works to serve its clients through consulting, development, and software applications. ijenti develops digital assets such as websites, desktop software applications, mobile applications, videos and manages digital and conventional marketing campaigns. Learn More >

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