How to Get Started with Google Remarketing

How to Get Started with Google RemarketingA few months ago, I wrote about the differences between AdWords and Remarketing and how to choose which option is best for your business. If you’re just starting out, I recommend beginning with AdWords campaigns and working up to Remarketing as you get more comfortable.

Remarketing is exactly what it sounds like. Instead of displaying your ads to all users in a specific targeted location, you are able to target users in a specific location who have already visited your website. By displaying custom ads to these customers based on their behavior on your website, you greatly increase your chances of leading that customer back to your site and making a sale.

This post will cover the basics, including what you need to get started and some sample ideas to get you inspired.

What do I need to get started?

Before you begin a remarketing campaign, you’ll need:

  1. A Google Analytics account (it’s free!) with website tracking in place on all pages
  2. A Google AdWords account
  3. A monthly remarketing budget

Setting up and managing a remarketing campaign on your own can be a bit overwhelming, especially since website code changes are required. At ijenti, we specialize in remarketing and would love to manage your campaigns for you. Just contact us to learn more about our remarketing services.

How can I use remarketing for my business?

One of the things I love most about remarketing is that it can be applied to ANY business. While I most often see remarketing ads that have been catered to me based off of where I shop online, remarketing can definitely work outside of the retail industry. See some examples for how you may use remarketing below:

Real Estate

You most likely have available homes listed on a specific page of your website. Start by creating a remarketing list that includes people who have viewed your available homes page. Next, create ads featuring a home you have for sale. Now, when that user leaves your website, an ad for your available home will follow them around the web. This keeps you top of mind, which is especially important in a field like real estate, where buyers do a lot of shopping around.


There are a number of ways you could utilize remarketing as a dentist. If you’re trying to win new patients for a specific service, start with a remarketing list for each service and then create custom ads for those services. If you want to increase your Invisalign business, create an ad for Invisalign and target it to visitors of your Invisalign page. If your practice runs any new patient specials, consider promoting your specials by remarketing based on pages of your website for new patients.


When it comes to remarketing for your restaurant, think outside the box! You don’t have to offer coupons in order to entice people to come back and make a reservation. Instead, why not display ads featuring mouthwatering photos of your food? You could even set your ads to run before dinner time, when people are likely already hungry, for a better chance of gaining their repeat business.

Any business can and should use remarketing, and by targeting ads to users who have already expressed interest in your products, you have a much greater chance of making a sale. The possibilities with remarketing really are endless!

PS – If all of this sounds a little overwhelming, don’t worry! ijenti offers remarketing services. Contact us to get started.

Are you planning to use remarketing for your business? What ideas do you have for promoting your products or services? Leave your answers in the comments; I’d love to know how you plan to utilize this tool.

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Stephanie Patterson

Stephanie Patterson is the Vice President of Operations at ijenti. She enjoys interfacing with clients to design and manage marketing strategies that suit the unique needs of each business.

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