Happy (almost) Valentine’s Day! After seeing this smart and fun post on the Marketo blog, I was feeling inspired to put my own marketing spin on Valentine’s Day. February is the month of love, and as a business owner your goal should always be to gain your customer’s love and trust so that he or she will naturally spread the word about your business.
Think about the first few months of a new relationship when you can’t help but talk constantly about your new significant other. Wouldn’t it be nice if you could have the same effect on your customers? You can!
Work these 5 tips into your marketing strategy and you’ll be on your way to creating great relationships and loyal customers.
Think like your customer!
Like the Marketo blog points out, one of the key aspects of running a successful business is truly knowing your customer. Spend the extra time learning about your customer and cater your message directly to their interests.
For every piece of content you share across all of your marketing platforms, ask yourself: Is this answering a question my customer may have? Is this something my ideal customer would find interesting? If the answers are no, consider rewriting the content or finding a more relevant piece of information to share. It’s more work in the beginning, but your customers will really appreciate you putting in the extra work.
Stay in touch
There a multiple ways to build relationships with your customers and get your business in front of new leads. If you don’t stay in touch with your customers, you’re losing out on repeat business from them. Staying in touch keeps you top of mind, increasing the chance of repeat sales.
Here are a few ways to keep in touch with customers:
- Add a blog to your website and post something new once a week. Use this blog to inform your customers and establish yourself as an expert!
- Create an email newsletter where you share news, offers and content your ideal customers will find informative and interesting
- Use social media profiles to build relationships and share content
Don’t be afraid to get personal
Social media is a very powerful tool, but some businesses make the mistake of using it solely as a promotional tool. While social media can and does work for lead generation, the real power of social media lies in creating brand awareness and building lasting relationships with your customers.
Let customers behind the scenes every once in a while to let them know what you’re working on and what your interests are. You might be surprised just how much engagement this generates from your audience!
Make them feel appreciated
When was the last time a business made you feel special and appreciated? Last year for my birthday I received a hand written card in the mail from my favorite local spa. Inside was a coupon for 20% off for the entire month. It was a simple gesture, but it made me feel valued as a customer and definitely earned my business.
Here are a few ideas to get you started:
- Send thank you cards and holiday cards (bonus points if they are hand written)
- Host a customer appreciation day
- Reward customers with a personalized offer (birthday, anniversary, etc)
- If you do business in multiple cities or states, consider a special discount just for local customers
Always under promise and over deliver
This is a concept that you can apply to all facets of your life, not just your business. One of the fastest ways to upset a customer is to make a promise to them you know you can’t keep. Keeping customers happy is of the utmost importance and helps tremendously with word of mouth marketing.
Example: If you know for a fact your turnaround time for a product or service is 3 days, tell your customer it will take one week. They’ll be surprised and delighted when you deliver 4 days ahead of schedule, and they’ll be more likely to tell their friends about your great service.
By implementing the above tips into your marketing strategy, customers will naturally want to spread the word about your business. Take the extra time to get to know your customers then create a strategy to keep in touch with them and keep them happy! You’ll be on your way to happy, loyal customers who love your brand in no time.
Which of these tips would you like to apply to your own business? Tell me in the comments below!