Marketing is becoming complex. No longer are the days when marketing activities required only a few printed brochures, a direct mail piece, a website, and maybe a TV commercial. Today, the conventional marketing elements are still needed but we now have the digital world which extends far beyond websites with social networks, email, sophisticated search engines, and rapid growth in a variety of mobile devices. According to research reports more people now access websites with mobile devices than desktops. To continue to reach and appeal to the needs of customers and prospects, organizations need the digital assets and marketing campaigns suited for this new digital world or risk the loss of business. However, it can be expensive to maintain the staff in-house with all the skill sets needed to simultaneously manage the conventional and digital asset development and marketing campaigns.
Our strategy is to provide organizations with an outsourced marketing department so they do not need to maintain all of the positions in-house that are needed today to conduct marketing activities. We have the staff with the skill sets to develop the digital assets needed for organizations to reach customers and prospects today whether they use desktop or mobile devices. We also have the expert staff to create and manage the marketing campaigns.